Rogerson Shoes commissioned us to help them with their logo design. Established in 1905, they stock a vibrant and compelling choice of shoes, boots, sandals, slippers and bags. Ranging from fun, quirky, edgy and joyful designs, to sophisticated classics, to practical waterproof adventure shoes and boots for enjoying the hills.
They have grown to thirteen shops spanning the whole of Scotland, to become a recognisable high-street footwear outlet. When they approached us for a rebrand, their current logo dated back to the mid-eighties. While having a classic style that gave it longevity, the logo was starting to look tired.
We created a new logo that retains the familiar silhouette of the previous one, but has a clean modern typeface and a minimalist style design to last even longer than the previous logo.
The logo is supported by the use of a ‘1905’ graphic to add visual interest and also celebrate Rogerson’s legacy. The monochrome palette and stylish photography complement the logo and combine to create a contemporary brand.
